It can also be associated with sorrow and sadness. It can be conservative and sophisticated or dingy and dull. Gray - Gray has varied meanings, depending on context.Like black, white easily takes on the characteristics of other colors it’s used with. White is also very popular in minimalist designs, due to its neutrality and simplicity. White - White is tied to purity, innocence, and positivity.Depending on the other UX colors being used alongside black, it can feel modern or traditional, formal or casual. It can also be tied to sorrow and negativity, however. Black - Black implies sophistication and luxury.But it’s also associated with mystery and spirituality. It’s long been associated with royalty and wealth (since purple dye was rare in many ancient civilizations, it was reserved for royalty). Purple - Purple is another hue with varied meanings.Blue is the most universally liked color in the world, which may explain why so many companies opt for blue shades for their branding. Brighter blues can be affiliated with communication, while duller and darker blues can be associated with sadness and depression. Blue - Blue is most often associated with loyalty and trust.Lime greens are often associated with renewal and growth. ![]() On one hand, it provokes feelings of wealth and tradition (particularly darker hues), while on the other it’s strongly associated with environmentalism and nature. Green - Green has varied associations.Darker shades of yellow become gold, which is associated with wealth and success. More pastel hues are often used as a gender-neutral baby color, while brighter yellows are popular in creative designs. It’s popular in designs for children and adults alike. Yellow - Yellow is happy, optimistic, and cheerful.Because of orange’s strong ties to 70s style, it can also evoke a retro feeling. Orange - Orange is a very creative color that’s also associated with adventure and youth.Lightening it to pink makes it more feminine and romantic while darkening the hue to maroon makes it more subdued and traditional. ![]() ![]() It’s a very strong color and can elicit strong reactions in people.
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